Google Adwords is an incredibly effective
search engine marketing (SEM) tool which will allow you
to gain new customers to your business without having to pay incredibly expensive advertising fees for billboards, television or radio.
Most people use Google at least once a day, creating a large pool of potential customers that will view your advertisement on Adwords that normally would have never seen the advertisement on television = or any other service that you could have advertised on.
Google Adwords is great for the area of Buffalo, New York, amongst others, as many people are already away from their homes when they see the advertisement on Adwords, allowing you to make a quick sale, rather than allowing the potential customer to forget about the advertisement, even if he or she was initially interested in the product or service.
Adwords is also an effective internet marketing technique outside of Buffalo New York, as they can also recommend websites to users of the search engine, thereby increasing the overall traffic to the website that was advertised.
Absolutely, google has made it possible for anyone with an email address or phone to establish an google account and therefore create an adwords account. That being said like anything else in life there are nuances to any system that require a deeper understanding to.