Organic search results are going to focus on traditional optimization, link building, keywords, and content creation. Local results have to compete with the aforementioned items, in-addition to map rankings, integrating a Google Plus local listing, and geocentric content such as video, pictures, and social media.
Google Maps is not just for looks; it’s interactive and shows the location of similarly key worded companies via pins. Google also embeds the approximate location of the businesses which factors into ranking location.
Shopping Search
Image Search
Video Search